{"title":"New Arrivals","description":"","products":[{"product_id":"southern-buffalo-mercantile-vision-tee-black-preorder","title":"🖤 Southern Buffalo Mercantile™ Vision Tee – Black","description":"\u003ch3 data-start=\"258\" data-end=\"286\"\u003e\u003cstrong data-start=\"258\" data-end=\"286\"\u003ePRE-ORDER | Founders Run\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"288\" data-end=\"303\"\u003e\u003cstrong data-start=\"288\" data-end=\"303\"\u003eDescription:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"305\" data-end=\"349\"\u003eThe vision has always been bigger than soap.\u003c\/p\u003e\n\u003cp data-start=\"351\" data-end=\"469\"\u003eThis is the first official apparel release from Southern Buffalo Mercantile — offered as a limited Founders Pre-Order.\u003c\/p\u003e\n\u003cp data-start=\"471\" data-end=\"595\"\u003eFront: Minimal Southern Buffalo Mercantile chest logo.\u003cbr data-start=\"525\" data-end=\"528\"\u003eBack: The barn framed by lavender fields — the future in full view.\u003c\/p\u003e\n\u003cp data-start=\"597\" data-end=\"750\"\u003eThe black edition is grounded. Timeless. Intentional.\u003cbr data-start=\"650\" data-end=\"653\"\u003eDesigned to be worn at markets, on the porch, and in the middle of building something meaningful.\u003c\/p\u003e\n\u003cp data-start=\"597\" data-end=\"750\"\u003e\u003cstrong\u003eThese super soft tees, are also Direct-to-Garment printed for a soft, lived in feel with no heavy ink layer.\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr data-start=\"752\" data-end=\"755\"\u003e\n\u003ch3 data-start=\"757\" data-end=\"777\"\u003ePre-Order Window\u003c\/h3\u003e\n\u003cp data-start=\"779\" data-end=\"969\"\u003e• Insider Early Access: 4 days\u003cbr data-start=\"809\" data-end=\"812\"\u003e• Public Pre-Order remains open until \u003cstrong data-start=\"850\" data-end=\"876\"\u003eMarch 10th at 11:59 PM\u003c\/strong\u003e\u003cbr data-start=\"876\" data-end=\"879\"\u003e• Production begins March 11th\u003cbr data-start=\"909\" data-end=\"912\"\u003e• Estimated shipping: 2–3 weeks after production begins\u003c\/p\u003e\n\u003cp data-start=\"971\" data-end=\"1063\"\u003eThis is a made-to-order item.\u003cbr data-start=\"1000\" data-end=\"1003\"\u003eWhen the March 10th window closes, this Founders run closes.\u003c\/p\u003e\n\u003cp data-start=\"1065\" data-end=\"1079\"\u003eNo extensions.\u003c\/p\u003e\n\u003chr data-start=\"1081\" data-end=\"1084\"\u003e\n\u003ch3 data-start=\"1086\" data-end=\"1102\"\u003eFit + Fabric\u003c\/h3\u003e\n\u003cp data-start=\"1104\" data-end=\"1203\"\u003e• Unisex fit\u003cbr data-start=\"1116\" data-end=\"1119\"\u003e• Midweight cotton blend\u003cbr data-start=\"1143\" data-end=\"1146\"\u003e• True to size\u003cbr data-start=\"1160\" data-end=\"1163\"\u003e• Front chest logo + full back artwork\u003c\/p\u003e\n\u003cp data-start=\"1205\" data-end=\"1236\"\u003eBack to Simple. Back to Better.\u003c\/p\u003e","brand":"Southern Buffalo Mercantile","offers":[{"title":"Small","offer_id":46949609668759,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":46949609701527,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":46949609734295,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"X- Large","offer_id":46949609767063,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"XX-Large","offer_id":46949609799831,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"XXX-Large","offer_id":46949609832599,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/1095\/1319\/files\/Blackshirtflatlay.svg?v=1772313542"},{"product_id":"southern-buffalo-mercantile-vision-tee-white-preorder","title":"🤍 Southern Buffalo Mercantile™ Vision Tee – White","description":"\u003ch3 data-start=\"1303\" data-end=\"1331\"\u003e\u003cstrong data-start=\"1303\" data-end=\"1331\"\u003ePRE-ORDER | Founders Run\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1333\" data-end=\"1348\"\u003e\u003cstrong data-start=\"1333\" data-end=\"1348\"\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1350\" data-end=\"1379\"\u003eWhite feels like possibility.\u003c\/p\u003e\n\u003cp data-start=\"1381\" data-end=\"1479\"\u003eThe White Vision Tee carries the same barn and lavender artwork — lighter, fresh, forward-looking.\u003c\/p\u003e\n\u003cp data-start=\"1481\" data-end=\"1591\"\u003eFront: Minimal Southern Buffalo Mercantile chest logo.\u003cbr data-start=\"1535\" data-end=\"1538\"\u003eBack: Full barn and lavender artwork with brand mark.\u003c\/p\u003e\n\u003cp data-start=\"1593\" data-end=\"1683\"\u003eThis is the porch coffee tee. The flea market tee. The “we’re building this for real” tee.\u003c\/p\u003e\n\u003cp data-start=\"1593\" data-end=\"1683\"\u003e\u003cstrong\u003eThese super soft tees, are also Direct-to-Garment printed for a soft, lived in feel with no heavy ink layer\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr data-start=\"1685\" data-end=\"1688\"\u003e\n\u003ch3 data-start=\"1690\" data-end=\"1710\"\u003ePre-Order Window\u003c\/h3\u003e\n\u003cp data-start=\"1712\" data-end=\"1902\"\u003e• Insider Early Access: 4 days\u003cbr data-start=\"1742\" data-end=\"1745\"\u003e• Public Pre-Order remains open until \u003cstrong data-start=\"1783\" data-end=\"1809\"\u003eMarch 10th at 11:59 PM\u003c\/strong\u003e\u003cbr data-start=\"1809\" data-end=\"1812\"\u003e• Production begins March 11th\u003cbr data-start=\"1842\" data-end=\"1845\"\u003e• Estimated shipping: 2–3 weeks after production begins\u003c\/p\u003e\n\u003cp data-start=\"1904\" data-end=\"1974\"\u003eLimited Founders release.\u003cbr data-start=\"1929\" data-end=\"1932\"\u003eWhen the window closes, production begins.\u003c\/p\u003e\n\u003cp data-start=\"1976\" data-end=\"1997\"\u003eNo restock guarantee.\u003c\/p\u003e\n\u003chr data-start=\"1999\" data-end=\"2002\"\u003e\n\u003ch3 data-start=\"2004\" data-end=\"2020\"\u003eFit + Fabric\u003c\/h3\u003e\n\u003cp data-start=\"2022\" data-end=\"2127\"\u003e• Unisex fit\u003cbr data-start=\"2034\" data-end=\"2037\"\u003e• Soft breathable cotton blend\u003cbr data-start=\"2067\" data-end=\"2070\"\u003e• True to size\u003cbr data-start=\"2084\" data-end=\"2087\"\u003e• Front chest logo + full back artwork\u003c\/p\u003e\n\u003cp data-start=\"2129\" data-end=\"2173\"\u003eThe vision has always been bigger than soap.\u003c\/p\u003e\n\u003cp data-start=\"2175\" data-end=\"2186\"\u003eStay tuned.\u003c\/p\u003e","brand":"Southern Buffalo Mercantile","offers":[{"title":"Small","offer_id":46949613764759,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":46949613797527,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":46949613830295,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"X-Large","offer_id":46949613863063,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"XX-Large","offer_id":46949613895831,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"XXX-Large","offer_id":46949613928599,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/1095\/1319\/files\/WhiteShirtflatlay.svg?v=1772313542"},{"product_id":"desert-sage-sandalwood-charcoal-goat-s-milk-soap-bar","title":"Desert Sage + Sandalwood Goat's Milk Soap Bar","description":"\u003cp data-start=\"320\" data-end=\"549\"\u003e\u003cstrong\u003eNet Wt. 4.5 oz (127.57 g)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"320\" data-end=\"549\"\u003eDesert Sage + Sandalwood is a handcrafted goat’s milk soap bar made with activated charcoal for a rich, earthy cleanse. This small batch charcoal soap blends herbal desert sage with warm sandalwood for a grounded, balanced scent.\u003c\/p\u003e\n\u003cp data-start=\"551\" data-end=\"841\"\u003eCrafted with 10% refrigerated liquid Vitamin D goat’s milk, this handmade soap bar creates a creamy lather designed for everyday hand and body use. Activated charcoal from coconuts and mineral mica give the bar its bold, natural tone while maintaining a smooth, comforting feel on the skin.\u003c\/p\u003e\n\u003cp data-start=\"843\" data-end=\"878\"\u003eGrounded. Clean. Quietly confident.\u003c\/p\u003e\n\u003cp data-start=\"1538\" data-end=\"1553\"\u003e\u003cstrong\u003eSkin Type\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1554\" data-end=\"1580\"\u003eNormal · Dry · Combination\u003c\/p\u003e\n\u003cp data-start=\"1298\" data-end=\"1314\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1315\" data-end=\"1435\"\u003eLather with water and apply to hands or body. Rinse clean. Allow soap to dry between uses to extend the life of the bar.\u003c\/p\u003e\n\u003cp data-start=\"1442\" data-end=\"1458\"\u003e\u003cstrong\u003eShelf Life\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1459\" data-end=\"1531\"\u003e12–18 months when stored in a cool, dry place away from direct sunlight.\u003c\/p\u003e\n\u003cp data-start=\"885\" data-end=\"902\"\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"903\" data-end=\"1291\"\u003e10% Refrigerated Liquid Vitamin D Goat’s Milk – Saponified Coconut Oil, RSPO Sustainable Palm Oil, and Safflower Oil, Kosher Vegetable Glycerin, Goat’s Milk, Purified Water, Sorbitol (from berries), Sorbitan Oleate (from olives), Oat Protein, Titanium Dioxide (natural mineral pigment), Activated Charcoal (from coconuts), Custom Blend of Fragrance and Essential Oils, Mica Soap Coloring.\u003c\/p\u003e","brand":"Southern Buffalo Mercantile","offers":[{"title":"Default Title","offer_id":46976962953367,"sku":null,"price":10.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/1095\/1319\/files\/DesertSage_SandalwoodSoap.svg?v=1772763487"},{"product_id":"white-tea-honey-soap-bar","title":"White Tea \u0026 Honey Glycerin Soap Bar","description":"\u003cp data-start=\"135\" data-end=\"164\"\u003e\u003cstrong data-start=\"135\" data-end=\"164\"\u003eNet Wt. 3.25 oz (92.14 g)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"171\" data-end=\"188\"\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"189\" data-end=\"426\"\u003eWhite Tea \u0026amp; Honey is a handcrafted honey soap bar featuring a bright, zesty white tea blend layered with green leaves, lemon, orange, clove, violet, lavender, and soft musk. The result is clean, lightly floral, and quietly sophisticated.\u003c\/p\u003e\n\u003cp data-start=\"428\" data-end=\"663\"\u003eMade with 10% added 100% pure Grade A honey, this small batch soap creates a smooth, creamy lather designed for everyday hand and body use. Balanced and uplifting without being overpowering, it’s a refined take on a classic honey soap.\u003c\/p\u003e\n\u003cp data-start=\"665\" data-end=\"687\"\u003eClean. Soft. Elevated.\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1048\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1049\" data-end=\"1169\"\u003eLather with water and apply to hands or body. Rinse clean. Allow soap to dry between uses to extend the life of the bar.\u003c\/p\u003e\n\u003cp data-start=\"1176\" data-end=\"1192\"\u003e\u003cstrong\u003eShelf Life\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1193\" data-end=\"1265\"\u003e12–18 months when stored in a cool, dry place away from direct sunlight.\u003c\/p\u003e\n\u003cp data-start=\"1272\" data-end=\"1287\"\u003e\u003cstrong\u003eSkin Type\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1288\" data-end=\"1314\"\u003eNormal · Dry · Combination\u003c\/p\u003e\n\u003cp data-start=\"694\" data-end=\"711\"\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"1025\"\u003e\u003cstrong\u003e\u003cem data-start=\"712\" data-end=\"766\"\u003eMade with 10% added 100% Pure Natural Grade A Honey.\u003c\/em\u003e\u003c\/strong\u003e\u003cbr data-start=\"766\" data-end=\"769\"\u003eSaponified Coconut Oil, RSPO Sustainable Palm Oil, and Safflower Oil, Kosher Vegetable Glycerin, Grade A Honey, Purified Water, Sorbitol (from berries), Sorbitan Oleate (as emulsifier), Oat Protein (conditioner), Custom Blend of Fragrance + Essential Oils.\u003c\/p\u003e\n\u003cp data-start=\"1337\" data-end=\"1355\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Southern Buffalo Mercantile","offers":[{"title":"Default Title","offer_id":46976976060567,"sku":null,"price":10.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/1095\/1319\/files\/WhiteTea_HoneySoap.svg?v=1772763488"},{"product_id":"saltwater-orchid-aloe-soap-bar","title":"Saltwater Orchid Aloe Soap Bar","description":"\u003cp data-start=\"107\" data-end=\"137\"\u003e\u003cstrong data-start=\"107\" data-end=\"137\"\u003eNet Wt. 4.15 oz (117.65 g)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"144\" data-end=\"161\"\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"162\" data-end=\"402\"\u003eSaltwater Orchid is a handcrafted aloe soap bar inspired by a coastal oasis of citrus, ozone, soft florals, greenery, and warm musk. Bright California orange and lemon essential oils add a fresh, clean lift to this airy, ocean-kissed blend.\u003c\/p\u003e\n\u003cp data-start=\"404\" data-end=\"658\"\u003eCrafted in small batches with aloe vera gel and aloe vera juice, this glycerin-based soap creates a smooth, balanced lather designed for everyday hand and body use. French pink clay adds a soft natural hue while maintaining a gentle, skin-loving cleanse.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"695\"\u003eFresh. Coastal. Effortlessly clean.\u003c\/p\u003e\n\u003cp data-start=\"1060\" data-end=\"1076\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1077\" data-end=\"1197\"\u003eLather with water and apply to hands or body. Rinse clean. Allow soap to dry between uses to extend the life of the bar.\u003c\/p\u003e\n\u003cp data-start=\"1204\" data-end=\"1220\"\u003e\u003cstrong\u003eShelf Life\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1221\" data-end=\"1293\"\u003e12–18 months when stored in a cool, dry place away from direct sunlight.\u003c\/p\u003e\n\u003cp data-start=\"1300\" data-end=\"1315\"\u003e\u003cstrong\u003eSkin Type\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1342\"\u003eNormal · Dry · Combination\u003c\/p\u003e\n\u003cp data-start=\"702\" data-end=\"719\"\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1053\"\u003eSaponified Vegetable Oils (Olive Oil), Vegetable Glycerin, Purified Water, Sorbitol (from berries, as moisturizer), Sorbitan Oleate (from olives, as emulsifier), Oat Protein, Aloe Vera Gel, Aloe Vera Juice, Vitamin E, French Pink Clay, Custom Blend of Fragrance + Essential Oils, California Orange Essential Oil, Lemon Essential Oil.\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1342\"\u003e \u003c\/p\u003e","brand":"Southern Buffalo Mercantile","offers":[{"title":"Default Title","offer_id":46976997818519,"sku":null,"price":10.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/1095\/1319\/files\/SaltwaterOrchidAloeSoap.svg?v=1772763486"},{"product_id":"hemp-seed-oil-glycerin-soap","title":"Vegan Hemp Seed Oil Glycerin Soap","description":"\u003cp data-start=\"407\" data-end=\"428\"\u003e\u003cstrong data-start=\"407\" data-end=\"428\"\u003e4.5 oz | 127.57 g\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"407\" data-end=\"428\"\u003e\u003cstrong data-start=\"407\" data-end=\"428\"\u003e2.0 oz | 56.70\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"430\" data-end=\"555\"\u003eRich, earthy, and deeply moisturizing, this hemp seed oil glycerin soap is designed to nourish skin without weighing it down.\u003c\/p\u003e\n\u003cp data-start=\"557\" data-end=\"854\"\u003eHemp seed oil is naturally rich in essential fatty acids, including omega-3 and omega-6, which help support the skin barrier and maintain hydration. Combined with olive oil and a vegetable glycerin base, this bar creates a gentle cleanse while leaving skin feeling soft, balanced, and comfortable.\u003c\/p\u003e\n\u003cp data-start=\"856\" data-end=\"961\"\u003eThe result is a creamy, conditioning lather that makes this bar ideal for everyday use on hands and body.\u003c\/p\u003e\n\u003cp data-start=\"963\" data-end=\"1073\"\u003ePerfect for those looking for a plant-forward soap that focuses on moisture, balance, and simple skin support.\u003c\/p\u003e\n\u003cp data-section-id=\"1qc001c\" data-start=\"1306\" data-end=\"1323\"\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1324\" data-end=\"1572\"\u003eSaponified olive, RSPO palm, coconut, hemp and safflower oils, kosher vegetable glycerin, unrefined hemp seed oil, purified water, sorbitol from berries (as moisturizer), sorbitan oleate from olives (as emulsifier), and oat protein.\u003c\/p\u003e","brand":"Southern Buffalo Mercantile","offers":[{"title":"2.0 oz.","offer_id":47053169328279,"sku":null,"price":3.63,"currency_code":"USD","in_stock":true},{"title":"4.5 oz.","offer_id":47053169361047,"sku":null,"price":8.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/1095\/1319\/files\/HempSeedOilSoap.svg?v=1772761804"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/1095\/1319\/collections\/New_Arrivals_Collection.svg?v=1772764427","url":"https:\/\/www.southernbuffalomercantile.com\/collections\/new-arrivals.oembed","provider":"Southern Buffalo Mercantile","version":"1.0","type":"link"}